ICICI Securities & SCMS Pune works in collaboration to study the effect of advertisement
campaigns on the purchase of Financial Products of ICICI. A team of students under the
guidance of faculty Prof. Richa Arora diligently studied the different channels of media
communication the market is exposed to and their favorable channels. They also analyzed
that if advertisements were the key reasons to drive the purchase of financial products.
Piaggio Vespa provided an exposure to SCMS students to analyze the purchase pattern and
evaluate the consumer buying behavior of the younger generation on Vespa compared to its
competitors. This market research was performed as a part of a classroom assessment by
the students. Such continuous industrial exposures serve as benefit for both students
and the industry. SCMS encourages such kind of associations.
KINETIC HYUNDAI ELEVATOR & MOVEMENT TECHNOLOGIES ALIGNS RESEARCH INTERESTS WITH SCMS
SCMS, Pune has currently got a Corporate Project from Kinetic Hyundai Elevators &
Movement Technologies (KHEMTL) a joint venture between Pune’s Firodia Group with Kinetic
Engineering Limited as its Flagship Company and Hyundai Elevators Co, Ltd (HELCO) of
Korea. KHEMTL is the exclusive India representative of HELCO which markets, installs and
maintains Hyundai elevators, escalators & travellators in India. Our institute is in the
process of preparing a research report on “Infrastructure Growth and its Impact on
Vertical Transportation Industry”. The Corporate Project Team consists of 16 students
and four faculty members.